Communication and its economic, technological, cultural and ethical repercussions for society are the themes of the third
edition of the seminar. The objective is to assess the impact of both traditional and non-traditional means of communication on a
constantly changing society: the effects of new technology on social and economic organisation; its influence on the relationship
between the public and "insiders", ranging from public administrators to scientists; the changes induced by the "virtual" in
systems based on the physical movement of people and messages; and the transformation of an ever more global and "on-line"
system of markets.
The development of the information society raises new questions about the relationship between culture and information,
between the simple dissemination of data and the creation of an aware and critical approach to information. How can we best
exploit new technology in educational systems that seek to reach the greatest number of users of every age group and
background? What are the possible risks of the uncontrolled circulation of an increasing quantity of information?
The speed with which data and news are generated and the slower rhythms of learning and developing a systematic body of
knowledge prompt a further question: how can we ensure that the standardisation of form and content does not erase the
identity of cultures and languages? Or that the progressive specialisation of disciplines and languages does not undermine
communication between experts from different fields?
Responses and new questions can emerge from the exchange of views between scientists, economists, intellectuals and
politicians. Dialogue between the disciplines is the most fruitful approach to one of the key problems we face at the end of the
millennium: how to guarantee access to the information necessary for the public to participate in an informed manner in
decisions involving society as a whole.
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The programme
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| Chairperson |

UMBERTO COLOMBO
President of Cast (Advisory Commission for Scientific and Technical Activities), City of Milan
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| 14,30 |
Welcoming addresses |

MARCO FORMENTINI
Mayor of Milan

LIVIO TAMBERI
President, Province of Milan

ROBERTO FORMIGONI
President, Regione Lombardia

PIERO BASSETTI
President, Milan Chamber of Commerce

SANDRO MOLINARI
President Cariplo

CESARE MANFREDI
President Fiera Milano
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| 15,00 | Openeing remarks |

ENRICO GARACI
President Cnr

NICOLA CABIBBO
President Enea
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| 16,00 |
Cultural identity and media globalisation |

OCTAVIO PAZ
Nobel Laureate in Literature, 1990
Poet and Essayist
The Verbal Compact

WOLE SOYINKA
Nobel Laureate in Literature, 1986
Dramatist and Essayist
Cultural Fixations and Unholy Writs
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| Chairperson |

RENATO DULBECCO
Nobel Laureate in Medicine, 1975
Expert, Cnr Research Area, Milan
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| 9,30 |
What education for a global society? |

LEO ESAKI
Nobel Laureate in Physics, 1973
President, University of Tsukuba
Preparing Our Minds and Hearts for the 21st Century

GEORGE PORTER
Nobel Laureate in Chemistry, 1967
Chairman, Centre for Photomolecular Sciences, Imperial College, London
Communicating Across the Cultural Divide
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| 11,00 |
Economics and society in the Information Age |

JAMES TOBIN
Nobel Laureate in Economics, 1981
Professor of Economics Emeritus, Yale University, New Haven
Some Economic Consequences of the Information Explosion

RICHARD R. ERNST
Nobel Laureate in Chemistry, 1991
Professor of Physical Chemistry, Swiss Federal Institute of Technology, Zurich
Communication and Interaction within and between Science and Society

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SALVATORE CARRUBBA
Editor, Il Sole-24 Ore
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| 14,30 |
Introduction |

RENATO UGO
President, Italian Association for Industrial Research

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| 15,00 |
Panel: Markets and competition in a global society |

ENRICO CERRAI
President Aem

FRANCESCO CHIRICHIGNO
Managing Director, Telecom Italia

ANTONIO EMMANUELI
Managing Director, Rank Xerox Italia

ALFREDO GIANETTI
President Sea

LORENZO ORNAGHI
Director, Higher School of Economics and Internationl Relations

CARLO PURI NEGRI
Managing Director, Milano Centrale

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| Chairperson |

RENATO DULBECCO
Nobel Laureate in Medicine, 1975
Expert, Cnr Research Area, Milan
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| 9,30 |
Languages and technologies: a transdisciplinary approach |

ROGER C.L. GUILLEMIN
Nobel Laureate in Medicine, 1977
Adjunct Professor of Medicine, University of California, San Diego
Arts and Science: Creativity and Intellectual Property in the Electronic Era

MURRAY GELL-MANN
Nobel Laureate in Physics, 1969
Professor and Co-Chairman of the Science Board, Santa Fe Institute, Santa Fe
"Information" versus Knowledge and Understanding

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| 11,00 |
Technologies and human values |

K. ALEX MÜLLER
Nobel Laureate in Physics, 1987
Professor of Physics Emeritus, University of Zurich
High Temperature Superconductivity: on the Verge of Commercialisation

RITA LEVI MONTALCINI
Nobel Laureate in Medicine, 1986
Institute of Neurobiology, Cnr, Rome
Science as a New Humanism

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CLAUDIO CARLONE
Director, Hypothesis

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| 14,30
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Introduction |

GIAN CARLO LOMBARDI
Italian Minister for Education

ANTONIO RUBERTI
Professor of Systems Theory, University of Rome " La Sapienza"

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| 15,00 |
Panel: Information and technologies |

FEDELE CONFALONIERI
President, Gruppo Fininvest

GIOVANNI DE GUZZIS
Managing Director, Ericsson Telecomunicazioni

ENORE DEOTTO
President, Smau

MAURIZIO GALLUZZO
Managing Director, Il Sole-24 Ore

UMBERTO PAOLUCCI
Managing Director, Microsoft

ERNESTO PASCALE
Managing Director, Stet

RICCARDO PERISSICH
Director of Public Affairs, Pirelli

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