O:zMG imgabsiw@@ܳe?O:MGABS proiw/ M@@e?O:RO promo.htmJPiwTEXTdosanO:ROMO HTMprova_pro.htmJPiwTEXTdosaeO:ROVA_~1HTMpro_eng.htmJPiwTEXTdosafFpO:RO_ENG HTMpro_eng2.htmJPiwTEXTdosae&O:RO_ENG2HTM [ (Hfalling dramatically every year, and many expect such changes to continue into the future. As a result, financial markets are far more integrated and the array of potential investment vehicles is far more extensive than formerly. While some of these developments complicate the individuals problem, they can also provide the means to simplify it. Powerful analytic tools can be invoked to provide sophisticated advice that is nonetheless easy to understand. Complex financial products can be designed to allow each individual to obtain a combination of risk and return over time that best suits his or her situation and objectives. While there are clearly dangers, the proper use of innovations in computers, communications and financial economics can help meet the needs of hundreds of millions of people in this crucial area of human endeavor.